The Swiss designer Steven Gotz is proud to present his horological creation – the Watch3, a timepiece that introduces an innovative method of time-indicating. Together with the innovative character of timekeeping the new watch is notable for interesting minimalist and stylish design.

The zest of the timepiece is that the hour numerals are printed on the underside of the sapphire crystal. They remain invisible most of the time. The numeral for the current hour becomes visible only when the black hour hand passes under it as the numerals are white over a white dial. In spite of the invisibility of numerals the watch offers perfect readability. The dial is coated with Superluminova and glows in the dark. For better readability the face of the Watch3 is completed with black-on-white indices and a bright red minute hand.
Although the case design may seem a little austere it is sure to bring this Swiss-made watch huge success. The timepiece boasts a case back engraved in a playful manner. The case measures 38 mm in diameter and is made of stainless steel. Inside the watch there is a high quality reliable ETA quartz movement.
The Steven Gotz Watch3 is presented in a limited edition of 100 pieces. It is secured on the wrist with a calf leather strap.

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The creative approach to horological accessories design continues to delight the lovers of original watches by TokyoFlash. The famous watchmaking brand from Japan presents its new creation – a cute pocket watch Kisai Round Trip Pocket, which can be worn as a trinket or as a charm.
The peculiarity of the watch is an original system of time indicating. The tiny screen (40 mm) has no numerals. Instead it shows LED rings – an outer and an inner – and a green hand-indicator. The orange ring serves for the hours indication and the blue one – for the indication of minutes.
The weight of the new TokyoFlash watch is only 58 grams. Owing to constant lights emitted by the LEDs, the watch looks as an unusual bright and eye-catching accessory. To see the time one should press a special button. The timepiece is equipped with a built-in battery that is recharged via USB. It takes 3-5 hours to recharge the battery, and after that the timepiece will work for a month.

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Many watchmaking companies nowadays not only sponsor different sport events and support sportsmen but also invite them to partner in the sphere of watch design. The majority of such cooperations result in creation of new original and interesting models of sportive watches boasting numerous functions that are extremely useful for professional sportsmen and other people.
The watchmaking brand Luminox makes no exception. Not long ago the company together with its ambassador, the well-known Brazilian racer and Indy Racing League member Tony Kanaan, created and presented the new timepiece - Chronograph Kanaan IRL.
The Luminox novelty will be produced in a limited edition of 500 pieces. The watch features the racer’s favourite colours – blue and orange. The case of the timepiece measures 44 mm in diameter. It is crafted from black PVD-coated steel with carbon insertions. Inside the new timepiece there is a Quartz movement Ronda Startech.

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Recently the watchmaking brand Fortis has become the partner of the outstanding project “Mars-500”, which is a simulation of a manned flight to Mars. Within the framework of the project the “astronauts” undergo 14-days, 105-days and 520-days isolation in a special room whose conditions are the same with those on board the spacecraft that has flown to Mars. This manned expedition, if possible, would be greatly different from a usual long term flight because of the distance that wouldn’t allow supplying the astronauts with food and water and helping them to solve off-optimum situations.
The project “Mars-500” helps the scientists to understand how man is going to solve different off-optimum situations during the flight owing to various experiments. Two stages of the project are already behind and now it is time for the longest phase of the project – the 520-days isolation.
The official partner of the project – the watchmaking brand Fortis – has produced a limited edition collection of watches dedicated to the project - В-42 Mars 500. The timepiece is housed by a 42-mm titanium case covered with black PVD-treatment. Both the front an back cases are protected with sapphire crystal. The timepiece is powered with an ETA 2836 movement providing 42 hours of power reserve.
The watch features a logo of the project, the logo of the “Roscosmos” company and the logo of Fortis. The designers and engineers from Fortis have been working on creation of a watch for astronauts since the 1990s. The special models by Fortis are resistant to various extreme temperature and atmospheric conditions. Since 1994 the Fortis Chronograph has been tested on board the space station.

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The watchmaking brand Fossil is well-known for the original ideas for everyday timepieces. The Fossil watches are always notable for some interesting visual traps, hidden peculiarities, psychedelic images on the dials - and all this at a very reasonable price. So if you are ready to experiment with your image – you are welcome!
Nevertheless the new collection for Summer 2010 is a bit more serious. The only elements that can be considered playful are the NATO-style straps.
At the first glance at the new Fossil watches one can understand that they are extremely reliable and functional. The timepieces from the new summer collection can serve as perfect companions for urban wear as well as for extreme sport activities out of town. The watches are equipped with such useful functions as date and chronograph. All the watches shoe clear and perfectly readable markers and indicators.
Inspired by vintage aviation instruments and the spirit of exploration, Fossil Summer 2010 for men is perfect for everyday adventures. A distinctive sport collection featuring both analogue and digital movements is crafted with a soft-touch polyurethane bracelet that’s both versatile and easy to wear.

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The watchmaking brand Casio has always been popular among those who like reliable digital watches with attractive design. Each Casio timepiece is equipped with a set of useful functions that make the watches excellent companions both for urban wear and extreme sport outfits.
The new Casio G-Shock X-Large Combi makes no exception. It immediately attracts attention of everyone around owing to its massive colourful case. The case measures 55 x 52 x 17 mm in size. It is available in different colours including balck, white and bright yellow.
The new Casio watch is very user-friendly owing to the special anti-glide treatment at the big side buttons which surly makes the process of time setting and adjustment easier and quicker. The dial of the novelty is protected with mineral crystal. Water resistance makes up 200 meters.

Among the functions offered by the new Casio G-Shock X-Large Combi there are the world time in 48 cities, chronograph that is 1/100 seconds precise, five alarm clocks, the new hour signal and micro-light.

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In 2010 the Ananta collection of timepieces by Seiko launched last year has been replenished with three new models: one equipped with the Moon phase function and two chronographs whose sides are curved like the traditional Japanese sword – katana – which actually inspired the designers to create this collection. The sharpness of the Japanese swords is also perceived in the pointed tips of the hands on the dials of the new Seiko watches.
The new Spring Drive Moon Phase watch by Seiko allows watching the moves of celestial bodies owing to the indicator placed at 4 o’clock. The silvery moon makes a beautiful contrast to the austere colour scheme of the timepiece.
The two new chronographs from the Seiko Ananta collection - Ananta Spring Drive Chronograph and Ananta Automatic Chronograph – differ in positions of counters and colours. Both models are made of light and durable titanium. Spring Drive Chronograph from the 150-pieces limited series allows measuring time periods with the accuracy that is five times higher than that of a mechanical chronograph.
The Ananta Automatic Chronograph with carbon dial is powered by the 8R movement featuring 45 hours of power reserve.

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One of the brightest concepts was presented at BaselWorld 2010 by the watchmaking company Seiko that unveiled an improved project Future Now. The quality of images at the dial of the new Seiko concept watch can be compared to that of a print of a high quality laser printer.
The new timepiece is equipped with an “Ink matrix” with an angle of 180 degrees. The E-Ink or EPD watch (Electrophoretic Display) was first introduced in Autumn 2006 – and then they provoked big interest and got the prestigious Grand Prix d’Horlogerie de Genève prize. The display of the watch features 80,000 pixels with each able to show four different shades of grey and 300 dots per inch.
In course of time this technology was widely applied and got the high praise from the customers owing to the growing popularity of electronic books. Today Seiko actively uses this amazing technology to create watches with wide range of functions and high quality of images on the display.
The battery can serve about a year which is a considerably long term for such a model. Besides, the watch boasts significant preservation of energy that allows not recharging it for quite a long time.

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Recently the watchmaking company Artya headed by Yvan Arpa has presented a very unusual timepiece. The new horological creation of he famous watchmaker doesn’t boast lots of precious stones or metals – vice versa it is “decorated” with something absolutely opposite. The new Artya Coprolite watch features the dial showing the fossil excrements of a dinosaur – the so called coprolite.
The idea of the watch without hour markers is in full compliance with Yvan Arpa’s innovative philosophy. The new timepiece is powered by a self-winding movement that can be seen trough a transparent back case. The watch is accommodated by a steel or bronze case. The rough case of the Artya Coprolite was created on the premises of the Guer Man in Ticino by Manuel Zanetti.
The original watch is a certified chronometer featuring water resistance of 30 meters. The watch is secured on the wrist with a toad leather strap. The price of the novelty is about $11,290.

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The well-known watchmaking company Vulcain is proud to present its new creation – the Cricket Anniversary Automatic Calendar watch that is equipped with the legendary Cricket Calibre V-22 movement comprising 275 parts.
The movement features 23 jewels and beats at a frequency of 18,800 bph. Power reserve makes up 42 hours. The movement animated the alarm clock function. The duration of the alarm signal is 20 seconds. The movement is also notable for the Exactomatic system that guarantees regular amplitude and high precision. Besides alarm clock function the movement provides the functions of hours, minutes, seconds and date.

The new Vulcain watch is housed by a 316L stainless steel or 18К rose gold case measuring 42 mm in diameter. The thickness of the case is 15.6 mm. Both the face and the case back are equipped with convex sapphire crystal. Water resistance is 50 meters.

The new Vulcain watch I completed with a Louisiana crocodile leather strap fitted with a golden or steel buckle.

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